A regional real estate company previously ran paid campaigns without clear segmentation, resulting in high cost per lead and inconsistent inquiry quality. Budget allocation lacked structure, and conversion attribution was incomplete.
Secure Block Trading Technologies restructured campaigns by segmenting audiences based on property categories, geographic targeting, and buyer intent signals. Landing pages were aligned with ad groups, and conversion tracking was implemented with defined attribution models.
Within three months, cost per qualified lead decreased by 37 percent. Click-through rate improved by 22 percent, and verified property inquiries increased by 46 percent while maintaining controlled ad spend.