Healthcare Services

A healthcare provider sought to increase appointment bookings through paid search but faced high competition and rising CPC rates. Previous campaigns lacked negative keyword control and structured bidding strategies.

Secure Block Trading Technologies implemented intent-focused keyword grouping, refined negative keyword lists, and introduced performance-based bid adjustments. Ad extensions and localized targeting were aligned with service availability.

After four months, appointment bookings increased by 39 percent. Cost per conversion reduced by 28 percent, and overall return on ad spend improved through ongoing optimization cycles and performance monitoring systems.