A niche belts and accessories website specializing in leather belts, wallets, and travel accessories experienced limited search visibility despite having quality products. The website lacked structured category pages and had minimal content depth for accessory-related search queries.
Secure Block Trading Technologies initiated a structured SEO roadmap beginning with competitor gap analysis and keyword clustering for product categories such as formal leather belts, casual belts, travel wallets, and gift accessories. Technical enhancements included image compression, mobile performance optimization, and improved crawl budget allocation.
Dedicated landing pages were created for high-intent keywords such as “genuine leather belts online” and “premium men’s accessories store.” Content expansion focused on product guides, sizing information, and material descriptions to strengthen topical authority signals. Internal linking connected accessory categories with related product clusters.
Within seven months, organic impressions increased by 96 percent. The website secured top ten rankings for 48 targeted accessory-related keywords. Organic-driven sales improved by 52 percent, with noticeable growth in non-branded search conversions and improved average session duration across product pages.