Apparel E-commerce

An apparel e-commerce website approached Secure Block Trading Technologies after facing declining organic traffic and inconsistent category rankings. The platform had expanded rapidly with product variations, but URL structure, internal linking, and collection page optimization were unstructured. Many product pages competed against each other for similar keywords, causing ranking dilution.

A full technical and content audit was conducted covering crawl errors, duplicate content patterns, canonical issues, and site speed performance. Category-level keyword mapping was implemented for primary apparel segments such as men’s wear, women’s wear, and seasonal collections. Product schema markup was integrated to improve search result presentation.

Over eight months, structured internal linking strengthened category authority. Collection descriptions were rewritten to align with search intent, and low-performing pages were consolidated to reduce duplication. High-quality backlinks were acquired through relevant fashion and retail publications following defined compliance standards.

By the end of the engagement period, organic traffic increased by 82 percent compared to the previous eight months. More than 55 transactional keywords ranked within the top ten search results. Revenue generated through organic sessions improved by 47 percent, supported by improved site navigation and optimized product discovery paths.